The person behind it
Skincare felt complicated. It was never supposed to be this hard.
I'm Maya, the real person behind Glow Simplified. I built it because I watched too many women do everything right and still feel lost in front of their own bathroom shelf.
You have felt it too. A drawer full of half-used bottles. A dozen must-haves from people whose skin is nothing like yours. Advice that contradicts the advice you read last week. So you buy more, hope harder, and quietly wonder what you are doing wrong.
Here is what I want you to hear: it was never you. It was the noise. The skincare industry is very good at selling products, and not remotely interested in helping you understand them. Confusion keeps you buying.
I am not a dermatologist, an esthetician or a cosmetic chemist, and I say so on every page. What I do is read the sources, print how much of each I read, and write the honest version. How every page here is made, from the base to the rules to me, is on one page: how this site is made.
Less, but right.
Your skin does not need ten steps. It needs the right few, done consistently, chosen for your skin instead of someone else's. That is not a disappointing answer. It is the honest one.
The rules I build by
Everything here follows the same three.
Built for your skin
Your routine comes from your own answers, not from an influencer whose skin is nothing like yours.
The basics, honestly
No miracle promises, no fake urgency, no testimonials I cannot stand behind. Just what the science agrees on, in plain words.
A real person behind it
Not a faceless brand running a funnel. It is me, and I genuinely want your skin to work.
The other person behind it
The one who builds it.
Sasu Dan Liviu · Co-founder · Design & engineering
Liviu is an automation engineer by trade, the kind who keeps industrial machinery running and expects the same reliability from a website. He designed and built everything you can click here: the tools, the ingredient data pipeline, and the tests behind our verdicts, including the failed ones we chose to publish. He is permanently learning something new; lately that mostly means whatever this site needs next. Off the clock he dances salsa, bachata and kizomba, which he insists is also engineering: timing, structure, and knowing when not to force a move.
Find Liviu on LinkedIn →Where to start
Two tools. Zero guessing.
The Glow Plan
See the Plan →Your shelf is free. The Plan is the rest of what the app does with it: the weekly read, the whole library, the Glow Guide.
The Ingredient Decoder
Free in your shelf, or €6.99 in ChatGPT →Paste or scan any product's ingredients and read them in plain words before you spend a cent.
No overwhelm, no shelf full of regret. Just simple, confident skincare, and someone on the other side who wants yours to work.
— Maya
Everything I write lives here →