Ingredient glossary

Niacinamide

What Niacinamide does for your skin, who it suits, and what to watch for.

INCI: Niacinamide · Also: Vitamin B3, Nicotinamide

Worth paying for

In short: Niacinamide delivers brightening and barrier support, suits most skin types, and the evidence behind it is strong. One thing to know: introduce it gently.

What it does
Brightening, barrier support
Best for
Dry, Combination, Oily, Sensitive skin
Watch out
Introduce it gently
Evidence
Strong
How long
2–4 weeks
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The molecule

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The Glow take

One of the ingredients I trust most.

When your goal is repairing a stressed moisture barrier, Niacinamide delivers, and the research properly backs it up. Introduce it gently, and pair it with something soothing if your skin runs sensitive.

— Maya

What it does

  • brightening
  • barrier support
  • anti acne
  • anti aging

strong evidenceStrong evidence from multiple clinical studies for improving barrier function, reducing sebum, redness, pores and hyperpigmentation.

On a label: works best above 2%.

Who it's for, and who should skip it

Tends to suit

  • oily
  • combo
  • dry
  • sensitive

Approach with care

  • very sensitive in high
  • Clogs poresLow
  • Irritation riskModerate

How it fits each skin type

  • DrySuits
  • CombinationSuits
  • OilySuits
  • SensitiveSuits

Take extra care if any of these apply to you: very sensitive (in high amounts).

Where it fits in your routine

WhenMorning or evening
Where in the orderAfter cleansing, before your moisturizer

Give it two to four weeks — that is when the change first became measurable.

What was measured, and in whom

Measured on: facial hyperpigmentation and skin lightness versus vehicle, computer image analysis and visual grading of high-resolution facial images.

The vehicle-controlled clinical arms are in Hakozaki et al. 2002: 18 Japanese women with facial hyperpigmentation using 5% niacinamide moisturiser against its vehicle in a paired split-face design, plus 120 women in a facial-tanning study on vehicle, sunscreen, or 2% niacinamide with sunscreen. The paper reports that niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle after 4 weeks of use, so 4 weeks is the earliest measured separation and the end of the wait, not the start of it. Improvement continues past that point: the 12-week 5% split-face study in 50 women takes facial images at 4-week intervals and adds fine lines, red blotchiness, sallowness and elasticity to the list, so ageing endpoints are a longer wait than pigment. Caveats are about confidence, not timing - the pigment panel was 18 people and single-ethnicity, both trials are Procter & Gamble work, and image-analysed spot area is not clinical melasma grading. Consumer products at 4-5% match the trial concentration, which is unusual.

Hakozaki et al., Br J Dermatol 2002;147(1):20-31, 'The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer', PMID:12100180 - abstract read: significance versus vehicle 'after 4 weeks of use'. Bissett et al., Dermatol Surg 2005;31(7 Pt 2):860-5, PMID:16029679 (5% niacinamide versus vehicle, split-face, 12 weeks, images at 4-week intervals) for the endpoints that keep improving after week 4.

Plays well with

Niacinamide, answered

Is Niacinamide safe during pregnancy?

Yes. Niacinamide is considered safe to use during pregnancy and breastfeeding. As with anything, if you are unsure it is worth a quick word with your doctor or midwife.

Who should avoid Niacinamide?

Approach Niacinamide with care if any of these apply to you: very sensitive (in high amounts). Its irritation risk is moderate, so introduce it slowly and patch test first.

What concentration of Niacinamide actually works?

Research tends to show Niacinamide starts pulling its weight above 2%. If a brand prints the percentage, that is the number to look for.

Commonly confused with

  • Pro-vitamin B5Different vitamins. Niacinamide is B3, a multitasker for tone and oil; panthenol is pro-B5, a soother and hydrator.

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Sources & how we reviewed this

Last reviewed August 2026. Educational information about a cosmetic ingredient, not medical advice.