How much menthol do you need? 0.1 to 5%

The effective menthol percentage, by the vehicle-controlled trials, is 0.1 to 5%; above the 5% ceiling, more stopped adding effect or started adding irritation.

This one works on contact: there is nothing to wait for.

how it was measured

Measured on Cooling and counter-irritant / antipruritic sensation, subject-rated (VAS) on experimentally induced itch; on contact, by mechanism.

See it on the timeline, beside the others →

Dose line for Menthol: the trials worked from 0.1 to 5%; ticks at 0.1%, 0.5%, 1%, 2%, 4.13%, 4.6%, 40% where the named trials worked. Logarithmic scale.0.1%, Gillis 20200.5%, Lasanen 20161%, Craighead 20162%, Gillis 20204.13%, Gillis 20204.6%, Lasanen 201640%, Wasner 20040.1%0.5%1%2%4.13%4.6%40%Gillis 2020Lasanen 2016Craighead 2016Gillis 2020Gillis 2020Lasanen 2016Wasner 20040.0625%64%

0.1%, Gillis 2020.

Gels at 0.1%, 2% and 4.13% menthol against a placebo gel on the upper body of 16 people each felt cooler than placebo in a dose-dependent way, with the effect appearing to saturate around the 2% dose, while irritation rose with dose (Gillis 2020).

The rose band is where the vehicle-controlled trials worked; each tick is a concentration a named trial used, with its author and year; no product in our catalogue declares a percentage on the name. The scale is logarithmic because the values span more than twenty-fold (0.1 to 40%).

What menthol percentage is effective?

Gels at 0.1%, 2% and 4.13% menthol against a placebo gel on the upper body of 16 people each felt cooler than placebo in a dose-dependent way, with the effect appearing to saturate around the 2% dose, while irritation rose with dose (Gillis 2020).

0.1 to 5%

The trials, and what they used
  • The job is the cooling sensation, and it has been dosed.
  • Gels at 0.1%, 2% and 4.13% menthol against a placebo gel on the upper body of 16 people each felt cooler than placebo in a dose-dependent way, with the effect appearing to saturate around the 2% dose, while irritation rose with dose (Gillis 2020).
  • Gels at 0.5%, 4.6% and 10% all lowered skin temperature for an hour in 10 men, and 4.6% felt cooler than both 0.5% and 10%, so 10% bought nothing (Lasanen 2016).
  • So the sensation stops growing somewhere between 2% and 4.6%, and the ceiling is set at 5% as the last level shown to add anything.
  • Skin blood flow rises with menthol dose with a half-maximal dose of 1% (Craighead 2016), and 40% menthol is the laboratory model for cold pain (Wasner 2004).
  • For itch, topical menthol cut histamine itch in 15 volunteers at an unstated percentage (Bromm 1995).

Is more than 5% menthol better?

No: the trials that compared doses put the ceiling at 5%, and above it more stopped adding effect or started adding irritation, so a percentage above 5% reads as above the range, not as stronger.

Neither number settles what more does. The trials that compared doses put the ceiling at 5%: above it, more stopped adding effect or started adding irritation, which is why a declared percentage above 5% reads as above the range, not as stronger.

What does the menthol percentage on a label tell you?

A name that states a percentage ("Menthol 5%") is the only amount a cosmetic label ever declares, so it is the one number that can be read against the trials: inside 0.1 to 5%, above the 5% ceiling, or below the 0.1% floor.

A name without a percentage leaves the position. The rules make a brand list ingredients in descending order of amount down to 1%, and in any order below it, so menthol above the 1% line is at least 1% and menthol below it can be any trace the brand likes. The floor the trials worked from is 0.1%, and a position alone cannot tell you whether a label reaches it.

The menthol percentages in our catalogue

No product in our catalogue is sold on menthol yet.

Read on

Other actives with a dose the trials pinned:

The range column was researched and verified in September 2026 (this row last changed 14 September 2026). The number is the trials' and the reasoning is the knowledge base's; neither is advice about your skin. How we score.